A Big-Law-equivalent posture, built into the pipeline
Apparition treats compliance the way a top-tier in-house legal team does: every piece of content is reviewed against the rules that govern regulated marketing before it ever reaches a feed.
Apparition is software, not a law firm, and does not provide legal advice. It assists your team in catching common compliance issues; you remain responsible for what you publish.
What the compliance gate checks
FDA health-claim limits
Generated copy is screened for disease and efficacy claims that regulators treat as unapproved drug claims. The pipeline holds posts that cross those lines rather than publishing them.
FTC truth-in-advertising
Endorsements, comparative claims, and superlatives are checked for substantiation. Unsupported claims are flagged with the reason, so you can fix or substantiate before publishing.
State-by-state cannabis rules
Cannabis advertising rules differ by state — age-gating, prohibited imagery, and required disclosures. Apparition's cannabis profile is built around those enforcement boundaries.
A defensible record
Every screened post keeps a record of what was checked and why it passed or was held — a paper trail you can show, not legal advice.
Verticals covered in v1
We lead with the verticals under the most advertising scrutiny. Coverage for additional regulated categories is on the roadmap.
Cannabis & CBD
Stay online with content that respects state-by-state advertising rules and FDA/FTC enforcement boundaries.
Lifestyle & CPG
Unregulated consumer brands get baseline truth-in-advertising hygiene without the regulated-claim overhead.
See it screen a real post
Explore a demo brand, or start free and run your own content through the compliance gate.